Esports adds another licensing opportunity to its portfolio of consumer products.

License Global

August 8, 2019

1 Min Read

Collectible creator LAMO and Wicked Cool Toys have unveiled vinyl collectible figures based on pro gaming stars.

Each of Wicked Cool Toys’ vinyl figure in the line can be used with LAMO’s fully-interactive augmented reality collector app and game. The “LAMO” app lets players digitally fight with their collectibles avatar in a brawler that takes place in a stylized amusement-park-themed self-destructing game world. Items in the collection include collectibles based on Ninja, summit1g, TimTheTatman, LIRIK and Dr. DisRespect.

The first five figures from the line are available exclusively at Target, GameStop and through the LAMO website. Fans are encouraged to activate the toys after purchase using the “LAMO AR app. App users are eligible for exclusive in-game bonuses–including unique models and skins for the character and their hover-vehicles.

The LAMO vinyl figures follow in a long line of licensed products based on esports influencers. Gamers such as Ninja has already inked deals with Zuru and Red Bull.

Read more about:

NinjaWicked Cool Toys

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like