Herb Mitschele will oversee the company’s infrastructure changes.
In his new role, Mitschele will be responsible for instilling process and re-wiring the company’s infrastructure.
Most recently, Mitschele served as chief executive officer and co-founder of Shodogg, a software company based in New York. Before Shodogg, he held a variety of executive positions and toy industry roles including the positions of chief operating officer at CDI, a division of Jakks Pacific, and vice president of international sales at Playmates Toys, where Mitschele helped re-launch the “Teenage Mutant Ninja Turtles” toy brand internationally and built the business to become a top performer in over 40 countries.
“We are thrilled to have a seasoned executive of Herb’s caliber join Wicked Cool’s leadership team,” says Michael Rinzler and Jeremy Padawer, co-presidents, Wicked Cool Toys “As we prepare to launch our new Pokémon toy line and continue
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