Wicked Cool Toys has entered into a worldwide licensing agreement with Original Appalachian Artworks to become the master toy partner for the Cabbage Patch Kids brand.
Created by Xavier Roberts in 1978, the brand was recently named one of the most influential toys of all times by Time magazine and has generated $6 billion in revenue to-date.
Wicked Cool is planning a comprehensive new line of new Cabbage Patch Kids products for fall that will include new 18-inch boy and girl dolls in eight fashion themes. In addition to the classic features such as a one-of-kind name, birth certificate and adoption paper, each new doll will come with a charm bracelet that interacts with the new Adoptimal Pets.
The 8-inch Adoptimals feature pet sounds and a special heart locket that lights up and has a magical heartbeat that can only be unlocked with a special Cabbage Patch Kid key.
In addition to the new dolls and Adoptimals, Wicked Cool is also planning a range of babies, accessories and homewares under the Cabbage Patch Kids brand.
“Cabbage Patch Kids become friends for life,” says Roberts. "I have confidence Wicked Cool Toys will expand their footprint taking them to new and exotic locations, and I’m excited to see their vision expressed through our Cabbage Patch Kids for millions of current and future fans."