Packed in a crayon-shaped holder, each Crayola Color Adventure kit comes with three Crayola crayons in different shades and activities on a double-sided two-foot-long poster.
There are six Crayola crayon activity kits to collect: red, orange, yellow, green, blue and purple – and there are multiple kids’ menu combos to choose from.
In addition to the toys, marketing support for the program will include custom meal bags, door clings, a dedicated Kids’ Meal web page and a merchandising unit displaying the premiums in select restaurant locations.
The program is scheduled to run through May 30 or while supplies last.
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