Wendy’s Teams with Crayola for Activity Kits

Wendy’s is teaming up with Crayola for Color Adventure kits in Wendy’s Kids’ Meals. Participating Wendy’s restaurants now offer kids a series of six toys from Crayola. 

Packed in a crayon-shaped holder, each Crayola Color Adventure kit comes with three Crayola crayons in different shades and activities on a double-sided two-foot-long poster. 

There are six Crayola crayon activity kits to collect: red, orange, yellow, green, blue and purple – and there are multiple kids’ menu combos to choose from.  

In addition to the toys, marketing support for the program will include custom meal bags, door clings, a dedicated Kids’ Meal web page and a merchandising unit displaying the premiums in select restaurant locations.  

The program is scheduled to run through May 30 or while supplies last.