Wendy’s Teams with Crayola for Activity Kits

Fast food restaurant partners with arts and crafts giant for meal toys.
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License Global

April 12, 2022


Wendy’s is teaming up with Crayola for Color Adventure kits in Wendy’s Kids’ Meals. Participating Wendy’s restaurants now offer kids a series of six toys from Crayola. 

Packed in a crayon-shaped holder, each Crayola Color Adventure kit comes with three Crayola crayons in different shades and activities on a double-sided two-foot-long poster. 

There are six Crayola crayon activity kits to collect: red, orange, yellow, green, blue and purple – and there are multiple kids’ menu combos to choose from.  

In addition to the toys, marketing support for the program will include custom meal bags, door clings, a dedicated Kids’ Meal web page and a merchandising unit displaying the premiums in select restaurant locations.  

The program is scheduled to run through May 30 or while supplies last.  

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