Wendy’s Teams with Crayola for Activity Kits

Fast food restaurant partners with arts and crafts giant for meal toys.
License Global

April 12, 2022

Crayola

Wendy’s is teaming up with Crayola for Color Adventure kits in Wendy’s Kids’ Meals. Participating Wendy’s restaurants now offer kids a series of six toys from Crayola. 

Packed in a crayon-shaped holder, each Crayola Color Adventure kit comes with three Crayola crayons in different shades and activities on a double-sided two-foot-long poster. 

There are six Crayola crayon activity kits to collect: red, orange, yellow, green, blue and purple – and there are multiple kids’ menu combos to choose from.  

In addition to the toys, marketing support for the program will include custom meal bags, door clings, a dedicated Kids’ Meal web page and a merchandising unit displaying the premiums in select restaurant locations.  

The program is scheduled to run through May 30 or while supplies last.  

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