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VTech Announces ‘Bluey’ Toys in Latest Expansion of Its Preschool Line

New partnership with BBC Studios to bring characters from Emmy Award-winning series to life later this year.

License Global

May 16, 2022

1 Min Read
The Bingo Wackadoo watch
The Bingo Wackadoo watch.BBC Studios/VTech

VTech has announced new products as part of a licensing partnership with BBC Studios for “Bluey,” the animated series that airs in the U.S. on Disney Junior, Disney Channel and Disney+. VTech will expand its preschool offerings with a debut collection that will include “Bluey's “Book of Games, Ring Ring Phone and Bluey and Bingo Wackadoo watches. The new “Bluey” products will be available at retail later this year in the U.S., Canada, U.K. and Australia, followed by a future roll out in France. 

"We are very excited to welcome Bluey to the VTech family with this new line that will give kids the opportunity to play with the characters they've come to love from the show," says Andy Keimach, president, VTech Electronics North America. "VTech and Bluey are the perfect partnership because we both see the importance of encouraging creativity and imagination through the world of play." 

Read More: BBC Studios Secures Global Partnership with Hasbro for ‘Bluey’ Products

"We are delighted to partner with VTech, a leader in children's technology toys and educational products," says Suzy Raia, senior vice president, consumer products and business development, BBC Studios. "The new offerings will put ‘Bluey's’ world directly into children's hands and enable them to create imaginative new adventures every day." 

 BBC Studios is exhibiting at Licensing Expo 2022. Find out more information here.

About the Author(s)

License Global

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