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VP Racing Fuels Revs-Up New Deals

A raft of new partners have been added to the VP Racing Fuels brand licensing portfolio.

Pacific Swell Brands, exclusive agency for the VP Racing Fuels brand, has brokered deals with partners in multiple categories to introduce a range of new licensed consumer products in 2020 geared toward motorsport and racing enthusiasts. 

The roster of new licensing partners for VP Racing Fuels include:

  • M2 Machines for die-cast vehicles, launching at Walmart and Hobby Lobby this month;
  • Mattel for co-branded die-cast vehicles;
  • Johny Rockstar Clothing for apparel, headwear and gift and novelty;
  • Mr. Brands for automotive accessories, windshield wipers and auto care accessories;
  • Advanced Graphics for standees; and
  • T-Line Design for apparel.
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