VP Racing Fuels Revs-Up New Deals

A raft of new partners have been added to the VP Racing Fuels brand licensing portfolio.
License Global

February 10, 2020

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Pacific Swell Brands, exclusive agency for the VP Racing Fuels brand, has brokered deals with partners in multiple categories to introduce a range of new licensed consumer products in 2020 geared toward motorsport and racing enthusiasts. 

The roster of new licensing partners for VP Racing Fuels include:

  • M2 Machines for die-cast vehicles, launching at Walmart and Hobby Lobby this month;
    • Mattel for co-branded die-cast vehicles;
      • Johny Rockstar Clothing for apparel, headwear and gift and novelty;
        • Mr. Brands for automotive accessories, windshield wipers and auto care accessories;
          • Advanced Graphics for standees; and
            • T-Line Design for apparel.

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