Pacific Swell Brands, exclusive agency for the VP Racing Fuels brand, has brokered deals with partners in multiple categories to introduce a range of new licensed consumer products in 2020 geared toward motorsport and racing enthusiasts.
The roster of new licensing partners for VP Racing Fuels include:
M2 Machines for die-cast vehicles, launching at Walmart and Hobby Lobby this month;
Mattel for co-branded die-cast vehicles;
Johny Rockstar Clothing for apparel, headwear and gift and novelty;
Mr. Brands for automotive accessories, windshield wipers and auto care accessories;
Advanced Graphics for standees; and
T-Line Design for apparel.
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