Pacific Swell Brands, exclusive agency for the VP Racing Fuels brand, has brokered deals with partners in multiple categories to introduce a range of new licensed consumer products in 2020 geared toward motorsport and racing enthusiasts.
The roster of new licensing partners for VP Racing Fuels include:
- M2 Machines for die-cast vehicles, launching at Walmart and Hobby Lobby this month;
- Mattel for co-branded die-cast vehicles;
- Johny Rockstar Clothing for apparel, headwear and gift and novelty;
- Mr. Brands for automotive accessories, windshield wipers and auto care accessories;
- Advanced Graphics for standees; and
- T-Line Design for apparel.