Children’s TV producer Vodka has teamed up with Famosa for a line of soft toys featuring its Jelly Jam brand in Mexico. The range of character plush will be released soon countrywide.

“Jelly Jamm,” a 3D animated series for kids ages 4 to 6, is currently broadcast in Mexico by Televisa, which also handles licensing for the brand in that country.

Famosa joins a roster of partners that include Fotorama for jigsaws and board games, Tycom for home entertainment and Editorial Planeta for publishing.