Vlad & Niki Superhero Surprise Headed to Shelves

ZURU launches two unboxing experiences with Vlad & Niki Superhero Surprise.

March 9, 2021

Vlad & Niki's Superhero Surprise arrives at Target this June before rolling out to other mass retailers later in the summer.

Available in a Dino Attack and Robot Battle theme, a comic book adventure sets the stage for a playtime experience complete with corresponding superhero costumes, vehicles, figures and more, allowing kids to bring their own story to life.

Vlad & Niki Superhero Surprise features more than 20 surprises including a mask and cape, Superhero Vlad and Niki figurines, Baby Christian figurine, a dinosaur or robot figurine, two die-cast car, slime egg, light-up skateboard, wrist snap-band, stickers and more.

"ZURU created a collection of toys that encompass Vlad and Niki's sense of adventure, discovery and imagination," says Sergey Vashketov, co-founder, Content Media Group FZC, and father of the YouTube influencers. "Now kids everywhere can use their creativity playing along with Vlad & Niki and their Superhero Surprise toy collections kits."

"Vlad and Niki are charismatic

brothers who have captivated children around the world," says Aneisha Vieira, global brand director, ZURU. "With Vlad & Niki Superhero Surprise, ZURU has combined the energy, magic and spirit from the series into an experience that preschoolers will wholeheartedly embrace."