Vivid to Craft YouTuber Toys

EUROPE–Vivid Toy Group has secured a worldwide agreement with 9-year-old YouTuber Tiana and her channel Toys And Me to create a full line of toys based on the channel.

April 6, 2018

Vivid to Craft YouTuber Toys

YouTuber Tiana and her channel Toys and Me inspires new collection of toys in the U.K.

EUROPE–Vivid Toy Group has secured a worldwide agreement with 9-year-old YouTuber Tiana and her channel Toys And Me to create a full line of toys based on the channel.

“We are fast-tracking development to launch a range of Tiana mini dolls and ‘unboxing’ surprises along with play sets and a fashion doll in fall/winter 2018,” says Mary Wood, marketing director, Vivid Toy Group. “During previews, we will be unveiling the full line backed by an innovative marketing program that we believe will make these the ‘must have’ toys for 2018.”  

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