UNO & the It Gets Better Project (IGB), a nonprofit dedicated to uplifting, empowering and connecting to the LGBTQ+ community globally, have partnered to create a brand-new deck called UNO Play with Pride.
UNO's mission is to bring people together, and through the UNO Play with Pride deck, the brand is celebrating inclusivity and the LGBTQ+ community. Additionally, Mattel has donated $50,000 to the It Gets Better project to support their initiatives with the LGBTQ+ youth.
Mattel will also be a partner of the It Gets Better Project's digital pride festival coming up in June. The festival will bring together the organization and the public to participate in virtual conversations with trailblazers in the LGBTQ+ community as they discuss important topics in the community over a game of UNO Play with Pride.
UNO Play with Pride is available exclusively at Target.com and Target retailers nationwide.