Universal Partnerships & Licensing and Illumination Entertainment have appointed Spin Master to market and distribute toy products globally for The Secret Life of Pets.

Universal Partnerships & Licensing and Illumination Entertainment have appointed Spin Master to market and distribute toy products globally for The Secret Life of Pets.

The fifth animated feature film from Illumination, the studio behind the Despicable Me franchise, and Universal Pictures, Secret Life of Pets is a comedy about the lives our pets lead after we leave for work or school each day. The film will be released in North America on July 8, 2016.

For The Secret Life of Pets, Spin Master is planning a wide variety of toys. In addition to traditional plush and figurines, the company has developed interactive and motorized toys that bring pets to life in unexpected ways. Products will be available on shelves beginning May 2016.

“Chris Meledandri and his team at Illumination have consistently proven their ability to create characters that permeate pop culture,” says Vince Klaseus, president, NBCUniversal Brand Development. “The unique characters in The Secret Life of Pets provide the opportunity for Spin Master to create a multifaceted line of toys that transcend age barriers and appeal to a global audience.”