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Universal, LEGO Rev Up ‘Fast and Furious’ Deal

Universal Brand Development and The LEGO Group have expanded their licensing relationship to include Universal Pictures’ “Fast and Furious.”

Universal Brand Development and The LEGO Group have expanded their licensing relationship to include Universal Pictures’ “Fast and Furious.”

The new IP expansion will take shape with LEGO Technic creating a new set for spring 2020. 

“The ‘Fast and Furious’ saga continues its blockbuster growth in fun, new ways – with video games, a new animated series and now in the construction toy segment,” says Joe Lawandus, senior vice president and general manager, global toys and hardlines, Universal Brand Development. “Fans across generations will love building the ‘Fast and Furious’ car of their dreams with this LEGO Technic set.”

Further information about the LEGO Technic “Fast and Furious” set, designed for ages 10 years and above, will be revealed later this year and will be in stores globally from April 27.

“The LEGO Technic brand with its authenticity and attention to detail and the action-packed ‘Fast and Furious’ franchise are a great match,” says Jill Wilfert, vice president, inbound and entertainment licensing, the LEGO Group. “Both franchises are known for creativity and cool cars, so we are really excited to work with Universal on this awesome product that both LEGO Technic and ‘Fast and Furious’ fans are going to love to build!”

The ninth chapter in the “Fast and Furious” saga hits theaters around the world beginning in May.

TAGS: Movies
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