U.K. Toy Industry Awards Fetes Winners

The winners of the annual Toy Industry Awards were announced Tuesday on the first day of the U.K. Toy Fair in London with winners including Spin Master, Hasbro and MGA.

April 6, 2018

U.K. Toy Industry Awards Fetes Winners

Spin Master, Ty and Smyths Toys take home top honors at the annual awards ceremony.


Organized by the British Toy and Hobby Association with the Toy Retailers Association, the awards were presented at a gala event held in the Olympia Exhibition Hall’s Apex Room.

The full lineup of winners includes:

Toy and Supplier of the Year Awards

  • Action Figures Range of The Year

    –“Power Rangers” from Bandai

    • Pocket Money Toy of The Year

      –Mash’ems & Fash’ems from Character Options

      • Interactive Toy of The Year

        –Snuggles My Dream Puppy from Character Options

        • Craze of The Year

          –“Pokémon” from Esdevium

          • Collectible Range of The Year

            –Shopkins from Flair

            • Social Media Sensation of The Year

              –Speak Out from Hasbro

              • Game of The Year

                –Pie Face from Hasbro

                • Construction Range of The Year


                  Star Wars

                  from LEGO

                  • Doll of The Year

                    –“DC Super Hero Girls” 12" Fashion Assortment from Mattel

                    • Imaginative Play Set of The Year

                      –Num Noms Lip Gloss Truck from MGA

                      • Creative Toy of The Year

                        –Gel-a-peel 3D Design Station from MGA

                        • Preschool Toy of The Year

                          –“Paw Patrol” Paw Patroller from Spin Master

                          • Outdoor Toy of The Year

                            –Phlat Ball from Vivid

                            • Electronic Toy of The Year

                              –Selfie Mic from Worlds Apart

                              • License of The Year

                                –“Paw Patrol” from Spin Master

                                • Supplier of The Year


                                  • Toy of the Year

                                    –Hatchimals from Spin Master

                                    Toy Retailer of the Year Winners

                                    • Independent Toy Retailer of the Year

                                      –JJ Toys, Gerrards Cross

                                      • Specialist Multiple Toy Retailer of the Year

                                        (up to 5 stores)–Starlings Toymaster

                                        • Specialist Multiple Toy Retailer of the Year

                                          (up to 30 stores)–SMF Toytown

                                          • Specialist Multiple Toy Retailer of the Year

                                            (over 30 stores)–Smyths Toys

                                            • General Multiple Toy Retailer of the Year


                                              • Department Store Toy Retailer of the Year

                                                –Arnotts of Dublin

                                                • Online Toy Retailer of the Year

                                                  –Shop Direct

                                                  “On behalf of the BTHA, I would like to congratulate all the winners of this year’s Toy Retailer Awards,” says Jon Diver, chairman, BTHA. “The standard of entries received this year was exceptional, and it was pleasing to see increased entry numbers from the independent U.K. department store sectors. The judges deliberated long and hard to find this year’s winners because of the very high standard of entries received. Congratulations must also go to our worthy runners-up who, it should still be remembered, were the best in their categories, and our sincere thanks to everyone for their participation.”

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