The Pokémon Company International has partnered with U.K. video game retailer Game to feature a limited edition foil Pikachu card in honor of the brand's 20th anniversary.

Starting today, fans will have the chance to receive the Pikachu card with the purchase of any Pokémon product in participating Game stores, while supplies last.

The card, which is from the new Pokémon trading card game, is marked with Pokémon 20th anniversary logo. It will not be made available outside of the U.K.

Additionally, participating stores will feature special Pokémon areas with the latest merchandise and Game exclusive products, including a Mew plush, figurines and t-shirts from Bioworld.