UFC, PMI to Launch Toy Collection

PMI to bring the excitement of the Octagon home to UFC fans.

License Global, Content Editor

October 14, 2024

1 Min Read
UFC x PMI
UFC x PMIIMG Licensing

PMI and UFC have announced they are collaborating on a new toy collection in an agreement brokered by UFC’s licensing agent, IMG Licensing. The collection, coming to retailers next spring, captures the likeness of UFC legends like Conor McGregor, Max Holloway, Valentina Shevchenko, Amanda Nunes and more.  

The toy company will bring the excitement of the Octagon in the form of 2.5-inch collectible figures, 3-inch articulated mini action figures and high-quality 4.5-inch action figures; each product is crafted to match the likeness of UFC and their most decorated fighters. Deluxe sets and action figures will come with accessories, unique to select fighters. The UFC Collectible Punching Bag Capsule includes 1 of 12 mini fighters, and each fighter comes with a connecting Octagon base, allowing fans to build a complete Octagon. The collection also features accessories, stickers and a mini poster.  

“We are excited to partner with UFC, a global leader in mixed martial arts, to bring their iconic fighters to fans in a whole new way,” says Omer Dekel, chief executive officer, PMI. “UFC is one of the fastest-growing sports, now forming part of the Big 5 in the USA. As demand continues to rise, we are eager to meet the needs of UFC fans and collectors. Our collaboration reflects our commitment to delivering exceptional quality and authenticity. Every figure and accessory in this collection has been crafted to perfectly capture UFC and its greatest fighters. We can’t wait for fans to experience the intensity and excitement of the Octagon in their own homes.” 

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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