Jazwares and the UFC have launched a line of action figures and role-play collectibles inspired by the mixed martial arts organization.
The collectibles line features current and former UFC champions, including Khabib “The Eagle” Nurmagomedov, Jon “Bones” Jones, and “The Notorious” Conor McGregor. Additional fighters such as Daniel Cormier, Max Holloway and Donald “Cowboy” Cerrone are also featured in the collection.
Each figure features the athlete’s true-to-life details such as tattoos, respective weight classes and facial expressions. Action figures also come with two sets of removable hands - each with UFC gloves - interchangeable heads and over 30-points of articulation.
“With an extensive roster of iconic UFC champions, this unveiling is unmatched,” says Laura Zebersky, chief commercial officer, Jazwares. “This new line of collectible figures will allow UFC fans, both kids and collectors, to engage and replicate the biggest UFC super-fight showdowns. The collectibles celebrate the history and icons of the UFC today, and so we’re glad to bring this to life and offer fans authentic action figures that they can keep forever.”
At launch, retail items in the line include the first wave of seven, six-inch premium figures. Additional products will also debut at retail this fall with figures, plush, an Octagon playset and role-play items such as the UFC Legacy Championship Belt.
“Jazwares is a great partner and UFC is pleased to offer fans this new line of limited-edition action figures to celebrate some of the greatest athletes and moments in UFC history,” says Tracey Bleczinski, senior vice president, global consumer products, UFC.
Jazwares originally announced its partnership with the UFC at this year’s New York Toy Fair in February.