TY Releases Charity Bear for COVID-19 Relief

The new toy will fund the United Way Worldwide COVID-19 fund.

License Global, Content Editor

April 23, 2020

1 Min Read
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TY Toys has announced the introduction of Hope, a limited-edition praying bear. The multi-colored bear will offer a symbol of hope to the world while also bringing support to the United Way Worldwide COVID-19 fund. One hundred percent of the profits from the original sales will be given to the United Way Worldwide fund.

“The world needs hope, and this little bear just might bring us the smile we need right now,” says Ty Warner, owner, TY. “It is an honor to partner with United Way Worldwide, the world’s largest nonprofit organization, which has been providing hope to communities around the world for more than 135 years.”

Warner’s announcement follows his decision last month to open his Four Seasons Hotel New York to nurses and medical workers fighting the COVID-19 pandemic, providing them a place to stay free of charge. In addition to today’s release, Warner is delivering individual Hope bears to the medical professionals currently staying at the hotel – and making additional donations to the United Way Worldwide on their behalf.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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