Moose Toys teams with network to develop digital content for its new toy brand.

Moose Toys has teamed up with Turner International for a content-led campaign in Australia featuring its new app for the toy brand Little Live Pets.

Together with MCN, Turner's media sales representation agency in the country, the multimedia campaign includes Cartoon Network and Boomerang and their respective websites.

“Cartoon Network is the No. 1 kids’ brand across Asia Pacific. We continue to leverage on our deep understanding of kids and families, to create engaging content that they love, and turn our audience from consumers into huge fans," says Phil Nelson, managing director, Turner International, Southeast Asia Pacific. "This campaign showcases the true potential to combine fantastic brands like Moose’s Little Live Pets, with experienced multi-platform brands like Cartoon Network and Boomerang that truly understand the power of fandom.”

The "Little Live Pets" app was created in partnership with Turner, leveraging the TV company's expertise in creating compelling digital content, and is now available in the Apple App Store and the Google Play store.

The app lets children adopt and nurture their own virtual pet.

“We’re very excited to be working with Turner to promote our Little Live Pets range in a truly novel approach that combines the power of a new app with the immense reach and popularity of Cartoon Network and Boomerang to engage our existing fans and win new customers," says Khia Pledger, brand manager, Moose Toys. "We are relatively new to the app space, so it was comforting to work with Turner, who are amongst the most successful content creators and really understand how to engage children.”