April 6, 2018
Among the movies that the retailer will be featuring this summer include DreamWorks’
How to Train Your Dragon 2
,
Disney Planes: Fire & Rescue
,
Marvel’s Guardians of the Galaxy
and Paramount’s
Teenage Mutant Ninja Turtles
.
First up though will be Hasbro’s
Transformers: Age of Extinction
, in theaters June 27.
From now through the end of July, fans will find a wide assortment of Transformers merchandise, including exclusive items they can’t find anywhere else. The movie will be featured in dedicated in-store shops as well as online.
Among the highlights are the Grimlock Evolution 2-pack of figures that allows kids to convert from robot to dino-mode, available exclusively at TRU.
Additionally, for the full week leading up to the movie’s premiere, kids can also get a first look at Transformers digital content and movie clips on the Kids’ Movie Headquarters
Then on June 28, Toys ‘R’ Us stores will host special Transformers-themed giveaways and activities from noon to 2 p.m. Attendees will be able to build their own free Kre-O Transformers figure and experience new Transformers products. Shoppers who spend more than $25 on Transformers toys, video games or movies in-store between June 22 and June 28 will receive a free
Transformers: Age of Extinction
movie ticket, as well.
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