April 6, 2018
“We take great pride in providing parents and gift-givers with a reliable and definitive shopping list that they can use as a starting point to help ensure kids will be smiling from ear-to-ear when they open their presents on Christmas morning,” said Richard Barry, executive vice president, chief merchandising officer, Toys 'R' Us. “Our team of toy experts has a proven track record of predicting what are expected to be the most coveted toys each holiday season. By sharing our unique toy insights, we’re determined to help make holiday gifting easy for our customers.”
The company will feature items named to the Holiday Hot Toy List in print and digital advertisements throughout the season, and beginning in October, customers will find the Fabulous 15 toys in the company’s dedicated Here’s What’s Hot shop at the front of all Toys 'R' Us stores
The Toys 'R' Us Fabulous 15
Among the 36 items named to the Toys 'R' Us Holiday Hot Toy List are the Fabulous 15, expected to be the most sought-after and anticipated items of the holiday season:
Charmazing Color Me Up! (Wooky Entertainment)
Disney Frozen Snow Glow Elsa (Tolly)
Doc McStuffins Get Better Talking Mobile (Just Play)
FurReal Friends Get Up and Go Go My Walkin’ Pup (Hasbro)
Hot Wheels Street Hawk remote-control flying car (Mattel)
Imaginext Battle Roverby (Fisher-Price)
LeapTV from (LeapFrog)
LEGO Fusion Town Master (LEGO Systems)
Little Live Pets Bird Cage Love Birds Double Pack (Moose Toys)
Max Tow Truck (Jakks Pacific)
Mutant Mania Mutant Masher (Moose Toys)
"Skylanders Trap Team" (Activision Publishing)
Teenage Mutant Ninja Turtles Stretch ‘N’ Shout Leonardo (Playmates Toys)
Transformers Stomp & Chomp Grimlock (Hasbro)
Zoomer Dino–Onyx (Spin Master)
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