The program will kick off May 3 in the U.S. with Star Wars Day events taking place at all locations across the country, and shoppers can now browse hundreds of products based on the franchise, including a range of exclusive items.
“Since the debut of the
toy line nearly 40 years ago, Toys 'R' Us has been a one-stop destination for generations of
enthusiasts looking to find the broadest assortment of playthings and collectibles based on the hit series,” says Richard Barry, executive vice president, chief merchandising officer, Toys 'R' Us. “This year, and in the years to come, we are leveraging our global footprint and toy authority position to bring this hot property to fans around the world, providing them with best-in-class products and exclusives, epic in-store boutiques, special events, unique promotions and much more.”
characters, scenes, vehicles and more. Gamers will be able to pre-order the upcoming "Star Wars Battlefront," developed by Dice. Available Nov. 17, the game will allow players to immerse themselves in epic
Among the exclusive products that will be available only at Toys 'R' Us the Star Wars Battle Droid Troop Carrier and Star Wars Coruscant Police Gunship sets from the LEGO Group and Operation Star Wars Edition and Star Wars R2-D2’s in Trouble Star Wars Edition game from Hasbo.
The retailer has also created an immersive, digital destination for all things
, Toysrus.com/DestinationStarWars, which will showcase video content, event information and more.
Additionally, this Sunday, all Toys 'R' Us locations in the U.S. will celebrate
Day with in-store experiences. Fans of all ages who visit their local store from noon to 2 p.m. are invited to dress as their favorite
character, take a picture with Geoffrey the Giraffe and experience a special LEGO
build and giveaway. Attendees can also enter to win a $1,000 Toys 'R' Us gift card and trip for four to Toys 'R' Us Times Square in New York City for a private
shopping experience this fall.
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