Trolls, LEGO Can’t Stop the Feeling

Universal Brand Development and the LEGO Group have expanded their partnership to include the DreamWorks Animation property Trolls.
License Global

May 9, 2019

Trolls, LEGO Can’t Stop the Feeling

The agreement comes ahead of the sequel to the animated

Trolls

feature film, due next year. LEGO expects to release its new

Trolls

playsets to coincide with the debut of movie’s premiere.

“We are excited to build upon our successful partnership with Universal by adding the popular

Trolls

franchise into our collection,” says Jill Wilfert, vice president, licensing and entertainment, LEGO. “The first film was a colorful celebration of positivity that appealed to a wide audience, and we see a lot of potential in the

Trolls’

universe to inspire compelling creative play experiences.”

Trolls

addition to the Universal and LEGO pact continues the two companies long-standing partnership. The licensing agreement between them already included properties such as Jurassic Park.

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