July 5, 2019
Transformers
campaign kicked off with the launch of a video of film star Angela Bassett sharing her story and explaining how she is “more than meets the eye.” In the video, the
Bumblebee
star explained how she is more than just a Golden Globes winner and detailed her educational background at Yale University.
The 15-second video is the first of many for Hasbro as it will release spots for the new campaign throughout 2019. Those involved in the creation of the 1986
Transformers
animated movie,
Transformers
game designers, comic book creators and other members of the
Transformers
franchise have already been tapped to join the campaign.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
