Licensing agency TPA has been appointed to represent app property Pou for licensing in the U.K.

“Pou” is an alien pet that users can feed, clean and play with as they watch it grow.

A comprehensive style guide has been created to leverage the character’s product appeal for various categories such as mobile phone accessories, toys and t-shirts, among others. The initial target market is geared to children, ages 4 to 12, with growth potential to young adults.