Sponsored By

Toybox Labs Inks Licensing Deal with Paramount Consumer Products and Universal Brand Development

“Minions” and “SpongeBob SquarePants” will be included on the Toybox platform.

License Global

August 26, 2022

1 Min Read
License Global holding image.
License Global holding image.

Toybox Labs, in partnership with Paramount Consumer Products, announced that they have signed a licensing agreement to have Nickelodeon IP on the Toybox platform. 

Paramount will start off with characters from “SpongeBob SquarePants,” bringing the sea sponge and all his friends to the Toybox Platform. Soon fans will be able to print the Bikini Bottom characters and environments, including SpongeBob’s Pineapple House. 

“We are so excited to partner with Paramount and print Nickelodeon characters on the Toybox Platform,” says Ben Baltes, chief executive officer, Toybox Labs. “Having SpongeBob and Patrick join the Toybox team will make thousands of kids and adults elated.” 

Additionally, Toybox Labs and Universal Brand Development have signed licensing agreements to have Universal IP on the Toybox platform. 

Universal Brand Development will first be launching Illumination’s “Minions” on Toybox. The Minions will be in a unique 8 Bit stylization, exclusively for the Toybox Platform. 

“Illumination’s Minions are cultural icons and a great fit for Toybox Labs,” says PJ Palijo, vice president, product design, toys and hardlines, Universal Brand Development. “We’re excited to launch a new product platform with these beloved characters and hope to inspire fans of all ages to build and design.” 

“We are so honored to have Universal Brand Development join with our studio partners at Warner Brothers, and Paramount to print their characters on the Toybox Platform,” says Baltes. “Last year we printed 2.4 million toys, this year we’re looking to double that. We cannot wait to launch Illumination’s ‘Minions’ on the platform.” 

Paramount is exhibiting at Brand Licensing Europe 2022. Find out more info here.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like