Allen & Gerritsen added Norwood, Mass.-based Toy State to its client roster with plans to extend the toy company's product reach.Toy State, a lights- and sounds-motorized toy maker, manufactures brands such as Road Rippers, Caterpillar, Caterpillar Pr

April 6, 2018

1 Min Read

Allen & Gerritsen added Norwood, Mass.-based Toy State to its client roster with plans to extend the toy company's product reach.

Toy State, a lights- and sounds-motorized toy maker, manufactures brands such as Road Rippers, Caterpillar, Caterpillar Preschool and Freedom Force.

"Allen & Gerritsen's creativity and innovation will help Toy State break new ground especially in the areas of digital strategy and brand promotions," says Will Coleburn, senior vice president at Toy State. "The agency's insight on marketing to moms, along with their range of capabilities were incentives for consolidating our marketing business with one partner."

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like