Toy Association Unveils ‘Toy Fair Everywhere’ Virtual Event

The virtual events aim to provide a way for the toy industry to connect during the COVID-19 pandemic.
License Global

April 10, 2020

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The Toy Association has unveiled plans for Toy Fair Everywhere, a new series of virtual events to help toy businesses connect with their customers, suppliers and the global play community during these uncertain times when in-person meetings and events may not be possible.

"Our aim is that Toy Fair Everywhere provides the industry with the much-needed opportunity to connect and engage from afar while continuing to make essential headway for their businesses to forge ahead in the current climate," says Marian Bossard, executive vice president, global marketing events, The Toy Association. "We all know Christmas, birthdays and gift-giving holidays are still coming, and the toy industry's steadfast optimism and resilience must be met with the ability to prepare." 

Just as if walking a show floor, virtual market week attendees will be able to explore a calendar of daily events, browse exhibitors by category and book appointments for virtual demos and chats. Toy Fair Everywhere will also feature

educational sessions and other special events, both live and pre-recorded.

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