Toy Association Unveils 2020 Toy of the Year Finalists

The Toy Association has unveiled 114 toy and game finalists for the 2020 Toy of the Year (TOTY) Awards.
License Global

November 13, 2019

TOTY 2020 Logo.png

The Toy Association has unveiled the finalists for the 2020 Toy of the Year Awards.

The TOTY Awards program recognizes the top playthings on the market from STEM/STEAM and innovative toys to dolls, action figures and creative toys. The program is also part of fundraiser for The Toy Foundation, which delivers toys to millions of children in need each year. Between now and Jan. 5, 2020, the public can visit to vote for their favorite toys in each of the 16 categories, browse toys, download shopping lists for the holidays and enter for a chance to win one-of-16 toy prize packages. 

“From an extraordinary field of nominees carefully reviewed by expert judges, this year’s TOTY finalists truly represent our members’ ability to bring fun, laughter, discovery and learning to kids across America and around the world,” says Steve Pasierb, president and chief executive officer, The Toy Association. “We are proud to unveil these playthings in advance of the holiday season and celebrate

the toy community’s enduring ability to inspire generations of play. Everyone is encouraged to cast their votes at and help decide the winners!”  

Winners in each category, as well as the overall Toy of the Year winner and the People’s Choice winner, will be announced at the TOTY Awards gala on Friday, Feb. 21, 2020 at the Ziegfeld Ballroom in New York City.

The full list of nominees for each category include:


  • Bakugan Dragonoid Maximus Transforming Figure by Spin Master

    • Disney Pixar Toy Story Basic Figures by Mattel, Inc.

      • Heroes of Goo Jit Zu by Moose Toys

        • Jurassic World Destroy ‘N Devour Indominus Rex by Mattel, Inc.

          • Marvel Legends Series by Hasbro

            • My Hero Academia Katsuki Bakugo Action Figure by McFarlane Toys

              • Power Rangers Beast Morphers Beast-X Ultrazord Figure by Hasbro


                • Blume by Skyrocket Toys

                  • Hairdorables Dolls Series 3 by Just Play

                    • L.O.L. Surprise! Winter Disco Series by MGA Entertainment

                      • Lucky Fortune by WowWee

                        • My Singing Monsters Collectible Musical Figures by PlayMonster

                          • Pulp Heroes Snap Bots by Far Out Toys

                            • Shopkins Real Littles Lil’ Shopper Pack by Moose Toys

                              CONSTRUCTION TOY OF THE YEAR

                              • Erector by Meccano, Inventor Set, Intro to Robotics by Spin Master

                                • Fisher-Price Wonder Makers design system Build Around Town Starter Kit by Mattel

                                  • LeapBuilders ABC Smart House by LeapFrog

                                    • LEGO CITY Deep Space Rocket and Launch Control by LEGO Systems

                                      • LEGO MARVEL Iron Man Hall of Armor by LEGO Systems

                                        • My Robotic Pet - Tumbling Hedgehog by Thames & Kosmos

                                          • VEX Catapult 2.0 by HEXBUG

                                            CREATIVE TOY OF THE YEAR

                                            • Blinger by Wicked Cool Toys

                                              • Cool Maker GO GLAM Nail Stamper by Spin Master

                                                • Crayola Glitter Dots by Crayola

                                                  • littleBits Electronic Music Inventor Kit by Sphero

                                                    • smART Pixelator™ by Flycatcher

                                                      • Star Wars: Galaxy’s Edge Droid Depot Custom Astromech Units by Disney Parks

                                                        • Y’Art Craft Kit by Kahootz

                                                          DOLL OF THE YEAR

                                                          • Ballerina Dreamer Dancing Ballerina by Hunter Products USA

                                                            • Candylocks Basic Doll by Spin Master

                                                              • Creatable World by Mattel

                                                                • Cry Babies - Kristal Gets Sick & Feels Better by IMC Toys

                                                                  • Disney Frozen 2: “Into the Unknown” Elsa Doll by JAKKS Pacific

                                                                    • Disney Princess Ralph Breaks the Internet - Comfy Princess Assortment by Hasbro

                                                                      • L.O.L. Surprise! O.M.G. Fashion Dolls by MGA Entertainment

                                                                        GAME OF THE YEAR

                                                                        • Funkoverse Strategy Game by Funko Games

                                                                          • Heist by Megableu USA

                                                                            • MS. MONOPOLY Board Game by Hasbro

                                                                              • Orangutwang by PlayMonster

                                                                                • Pictionary Air by Mattel

                                                                                  • Ravensburger's Disney Villainous: Evil Comes Prepared by Ravensburger

                                                                                    • Throw Throw Burrito by Exploding Kittens

                                                                                      • UNO Braille by Mattel

                                                                                        INFANT/TODDLER TOY OF THE YEAR

                                                                                        • Fisher-Price Linkimals by Mattel

                                                                                          • InnyBin by Fat Brain Toy Co.

                                                                                            • KidKraft World of Eric Carle Shape Activity Cube by KidKraft

                                                                                              • LeapBuilders 123 Fix-It Truck by LeapFrog

                                                                                                • Mix & Match-a-Saurus by Vtech

                                                                                                  • Musical Lili Llama by The Manhattan Toy Company

                                                                                                    • Tinker Truck by Radio Flyer

                                                                                                      INNOVATIVE TOY OF THE YEAR

                                                                                                      • Comicam the Instant Comic Camera by Hangzhou Rulei Technology Co.

                                                                                                        • Harry Potter Invisibility Cloak by Wow! Stuff

                                                                                                          • Hot Wheels id Smart Track™ Kit by Mattel

                                                                                                            • Hot Wheels TechMods by Mattel

                                                                                                              • RockIt Twist by LeapFrog

                                                                                                                • Shashibo (The Shape Shifting Box) by Fun In Motion Toys

                                                                                                                  • tori Explorer Pack by BANDAI NAMCO Entertainment America

                                                                                                                    LICENSE OF THE YEAR

                                                                                                                    • Baby Shark by Pinkfong

                                                                                                                      • Barbie 60th Anniversary Program by Mattel

                                                                                                                        • JoJo Siwa by Nickelodeon

                                                                                                                          • Marvel Avengers Endgame by Disney / Marvel Licensing

                                                                                                                            • PAW Patrol Mighty Pups Super PAWs by Spin Master / Nickelodeon

                                                                                                                              • Pokémon by The Pokémon Company International

                                                                                                                                • Ryan's World by

                                                                                                                                  • Toy Story 4 by The Walt Disney Company

                                                                                                                                    OUTDOOR TOY OF THE YEAR

                                                                                                                                    • Crazy Cart Shift by Razor USA

                                                                                                                                      • Create A Castle by Create A Castle

                                                                                                                                        • EzyRoller Drifter X by EzyRoller

                                                                                                                                          • Globber GoUp COMFORT by Incredible Novelties

                                                                                                                                            • My Buddy Wheels by Yvolution USA

                                                                                                                                              • Toilet Paper Blasters Sheet Storm by JAKKS Pacific

                                                                                                                                                • ZURU X-Shot Fast-Fill by ZURU

                                                                                                                                                  PLAYSET OF THE YEAR

                                                                                                                                                  • Beyblade Burst Turbo Slingshock Cross Collision Battle Set by Hasbro

                                                                                                                                                    • Disney Frozen Ultimate Arendelle Castle Playset by Hasbro

                                                                                                                                                      • Hape Fire Station by Hape International

                                                                                                                                                        • Hot Wheels® Colossal Crash™ Track Set by Mattel

                                                                                                                                                          • L.O.L. Surprise! Winter Disco Chalet by MGA Entertainment

                                                                                                                                                            • PLAYMOBIL Mars Space Station by PLAYMOBIL

                                                                                                                                                              • Timber Tots by Fat Brain Toy Co.

                                                                                                                                                                PLUSH TOY OF THE YEAR

                                                                                                                                                                • Cutetitos by Basic Fun!

                                                                                                                                                                  • Dolce Safari Adventure by Magformers/DOLCE

                                                                                                                                                                    • Little Live Scruff-A-Luvs Real Rescue Electronic Pet by Moose Toys

                                                                                                                                                                      • Pinkfong Baby Shark Song Puppets with Tempo Control by WowWee

                                                                                                                                                                        • Pomsies Lumies by Skyrocket Toys

                                                                                                                                                                          • Shimmer Stars by KD Group

                                                                                                                                                                            • ZURU Rainbocorns Ultimate Sequin Surprise Series 2 by ZURU

                                                                                                                                                                              PRESCHOOL TOY OF THE YEAR

                                                                                                                                                                              • Demo Duke by Spin Master

                                                                                                                                                                                • Coding Critters by Learning Resources

                                                                                                                                                                                  • Kid Trax Rideamals Unicorn by Pacific Cycle

                                                                                                                                                                                    • Kindi Kids by Moose Toys

                                                                                                                                                                                      • Myla the Magical Unicorn by Vtech

                                                                                                                                                                                        • Peppa Pig's Magical Parade Floats by Jazwares

                                                                                                                                                                                          • Wild Ones by Razor USA

                                                                                                                                                                                            SPECIALTY TOY OF THE YEAR

                                                                                                                                                                                            • AirFort by AirFort

                                                                                                                                                                                              • Hape Emergency Services Headquarters by Hape International

                                                                                                                                                                                                • LEGO Ideas Central Perk by LEGO Systems

                                                                                                                                                                                                  • LEGO Stranger Things The Upside Down by LEGO Systems

                                                                                                                                                                                                    • littleBits Space Rover Inventor Kit by Sphero

                                                                                                                                                                                                      • OombeeBall by Fat Brain Toy Co.

                                                                                                                                                                                                        • ThinkFun's Thinking Putty Puzzle by ThinkFun

                                                                                                                                                                                                          STEM/STEAM TOY OF THE YEAR

                                                                                                                                                                                                          • Amazing Rescue 50Pc Set by Magformers

                                                                                                                                                                                                            • Artie 3000 by Educational Insights

                                                                                                                                                                                                              • Beaker Creatures Alien Experiment Lab by Learning Resources

                                                                                                                                                                                                                • Crayola Color Chemistry Arctic Lab by Crayola

                                                                                                                                                                                                                  • Gumball Machine Maker by Thames & Kosmos

                                                                                                                                                                                                                    • LEGO BOOST Star Wars Droid Commander by LEGO Systems

                                                                                                                                                                                                                      • Mech-5 Mechanical Coding Robot by Elenco

                                                                                                                                                                                                                        VEHICLE OF THE YEAR

                                                                                                                                                                                                                        • Grrrumball by Alpha Group US

                                                                                                                                                                                                                          • Hot Wheels Mario Kart Die-Cast Vehicle Assortment by Mattel

                                                                                                                                                                                                                            • L.O.L. Surprise! 2-in-1 Glamper by MGA Entertainment

                                                                                                                                                                                                                              • Monster Jam Mega Grave Digger Remote Control Vehicle by Spin Master

                                                                                                                                                                                                                                • PJ Masks PJ Seeker by Just Play

                                                                                                                                                                                                                                  • STAR WARS D-O Interactive Droid by Hasbro

                                                                                                                                                                                                                                    • X-Power Dozer by JAKKS Pacific

                                                                                                                                                                                                                                      Subscribe and receive the latest news from the industry.

                                                                                                                                                                                                                                      Join 62,000+ members. Yes, it’s completely free.

                                                                                                                                                                                                                                      You May Also Like




                                                                                                                                                                                                                                      This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.