Topps Expands Deal with Disney Consumer Products

Topps has announced a major expansion of its deal with Disney Consumer Products to include global Disney, Pixar and Marvel trading card rights. New Marvel collectible trading cards will hit retail and hobby shops in Q1 2025 with Topps Finest “X-Men” ’97, the first time Topps has developed and distributed physical Marvel trading cards globally. Topps will continue its global “Star Wars” collaboration.

Under this expanded deal, Disney Consumer Products and Topps will collaborate on physical and digital trading cards for Disney, Pixar, Marvel and “Star Wars” globally. Topps previously released Disney, Pixar and Marvel digital collectibles via the Disney Collect! and Marvel Collect! apps. While this is an expansion globally, especially in the U.S., Topps has previously sold Disney, Marvel and “Star Wars” trading cards in EMEA through Topps.com and at local fan conventions. 

“Topps has been a long-standing collaborator with Disney Consumer Products, driving physical and digital innovation in the trading card space,” says Paul Gitter, executive vice president, global brand commercialization, Disney Consumer Products. “We’re thrilled to officially expand our relationship with Topps to bring storytelling from across our brands to card-collecting enthusiasts around the world.”

“At Topps, we have a relentless focus on enhancing the fan experience, and this new expansion and extension will help us continue to work with Disney Consumer Products to bring the best innovation in the hobby to collectors,” says David Leiner, president of trading cards, Fanatics Collectibles.