Top Brands Boost Kohl’s Holiday Toy List

Kohl’s has enhanced its in-store and online toy assortment with a host of licensed merchandise, including a retail partnership with American Girl, for this year’s holiday season.

April 6, 2018

Top Brands Boost Kohl’s Holiday Toy List

Licensed properties from Disney, Mattel and more top the retailer’s holiday toy guide.


First, American Girl has tapped Kohl’s to serve as a select carrier of its 2016 Girl of the Year Lea doll and related accessories, including Lea-themed girls’ apparel and accessories. Kohl’s will also carry American Girl’s new WellieWishers line in more than 1,100 locations.

“Customers can rely on Kohl’s for an impressive selection of the season’s most wanted toys and iconic national brands that are sure to deliver memorable moments for families this holiday,” says Michelle Gass, chief merchandising and customer officer, Kohl’s. “With exciting new brands like American Girl hitting our shelves, Kohl’s offers gift-givers an incredible value on the most coveted toys that top children’s wish lists.”

In addition to American Girl, the retailer’s top holiday toy list includes:

Top New Toys

  • American Girl WellieWishers dolls

    • BB8 App-Enabled Droid by Sphero

      • Razor Hovertrax 2.0

        • Fisher-Price Code-A-Pillar

          • Magformers Rainbow 30-Piece set

            • Y-Volution Y-Fliker Air A1 Scooter

              • Funko POP! “Five Nights at Freddy’s” Collectibles

                • Playskool Mr. Potato Head Marvel Iron Man vs. Spider-Man with Hulk Pieces (exclusively at Kohl’s)

                  • Num Noms Lip Gloss Truck

                    • Squinkies Squinkieville Club House

                      • “Lion Guard” Figure 5-pack

                        • Nerf Modulus

                          Amplified Tech Assortment

                          • Furby Connect

                            • Skyviper Drone HD Streaming Drone

                              • Razor Powercore E90 Electric Scooter

                                • Spin Master Zoomer Chimp

                                  • Spin Master Meccano Meccasaur

                                    • Spin Master Hatchimals

                                      • World Tech Mini Orion

                                        • WowWee CHiP the Robot Pup

                                          • WowWee Coji the Coding Robot

                                            • Star Wars

                                              The Force Band by Sphero

                                              • Spider-Man App-Enabled Connected Toy by Sphero


                                                Licensed Properties

                                                • Disney Tsum Tsum Plush and Collectibles

                                                  • Trolls 

                                                    Poppy's Hair Salon (exclusively at Kohl’s)

                                                    • Shopkins Sweet Spot and Shoppie Doll (exclusively at Kohl’s)

                                                      • Star


                                                        Mashters of the Galaxy from Playskool Mr. Potato Head (exclusively at Kohl’s)

                                                        • Marvel Captain America Magnetic Roleplay set (exclusively at Kohl’s)

                                                          • Funko POP! Marvel Captain America 75th Anniversary Collectibles (exclusively at Kohl’s)

                                                            • “Paw Patrol” Lookout play set (exclusively at Kohl’s)

                                                              • “Peppa Pig” School and Bus play set (exclusively at Kohl’s)

                                                                • Barbie Puppy Mobile (exclusively at Kohl's)

                                                                  • Hot Wheels Mega Garage (exclusively at Kohl's)

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