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Tonies to Launch ‘Sesame Street’ Collab

Toniebox will teach new lessons through audio and “Sesame Street” characters.

License Global

August 20, 2021

1 Min Read

Starting in September, kids can sonically connect with their favorite “Sesame Street” characters with Toniebox. Elmo, Cookie Monster and Abby Caddaby will share the joys of music and healthy habits with kids in the U.S., U.K. and Germany, with Canada soon to come.

Tonies is a screen-free audio entertainment system developed especially for young children. Designed for small hands and independent play, the system combines a Toniebox, a portable five-inch speaker cube collectible, audible action figures that foster play, learning and imagination for toddlers and young children.

"Sesame Workshop's mission is to help kids grow smarter, stronger and kinder, and what better way to do that than by providing them with the tools to discover new worlds all on their own," says Gabriela Arenas, vice president, global licensing, Sesame Workshop.

“Working with Sesame Workshop, the nonprofit educational organization behind ‘Sesame Street,’ is an absolute dream come true for all of us at tonies," says Christoph Frehsee, president, Tonies U.S. “We are ecstatic to bring the voices and sounds of this iconic brand to life through the Toniebox."

Presale is available for the Cookie Monster and Elmo Tonies on Tonies.com and will be available for purchase starting Sept. 23 via Tonies.com, Target.com, BarnesandNoble.com, Amazon.com, CAMP.com and FAO.com. Tonies can be found at FAO Schwarz in New York, CAMP retail locations and independent toy retailers nationwide.

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License Global

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