License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Tonies to Launch ‘Sesame Street’ Collab

ToniesSesame.png
Toniebox will teach new lessons through audio and “Sesame Street” characters.

Starting in September, kids can sonically connect with their favorite “Sesame Street” characters with Toniebox. Elmo, Cookie Monster and Abby Caddaby will share the joys of music and healthy habits with kids in the U.S., U.K. and Germany, with Canada soon to come.

Tonies is a screen-free audio entertainment system developed especially for young children. Designed for small hands and independent play, the system combines a Toniebox, a portable five-inch speaker cube collectible, audible action figures that foster play, learning and imagination for toddlers and young children.

"Sesame Workshop's mission is to help kids grow smarter, stronger and kinder, and what better way to do that than by providing them with the tools to discover new worlds all on their own," says Gabriela Arenas, vice president, global licensing, Sesame Workshop.

“Working with Sesame Workshop, the nonprofit educational organization behind ‘Sesame Street,’ is an absolute dream come true for all of us at tonies," says Christoph Frehsee, president, Tonies U.S. “We are ecstatic to bring the voices and sounds of this iconic brand to life through the Toniebox."

Presale is available for the Cookie Monster and Elmo Tonies on Tonies.com and will be available for purchase starting Sept. 23 via Tonies.com, Target.com, BarnesandNoble.com, Amazon.com, CAMP.com and FAO.com. Tonies can be found at FAO Schwarz in New York, CAMP retail locations and independent toy retailers nationwide.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish