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Tomy Renews Master Toy Deal with 'Molang'

Tomy has extended its master toy deal with animated series “Molang,” securing an additional three years for the EMEA and Australia regions.

Patricia DeLuca

December 17, 2018

1 Min Read

Licensing Link Europe brokered the deal.

“Molang” recently launched on Tiny Pop, the free-to-air U.K. TV channel aimed at children. Tomy and Blueprint Collections, the stationery and gift licensee for “Molang,” have been participating in Christmas campaigns on Tiny Pop throughout December.

“‘Molang’ is a delightful series, so we’re really pleased with how it’s performed on the channel since its launch on Sept. 29,” says Sarah Muller, vice president, children’s and youth entertainment programming, Sony Pictures Television. “Our recent Halloween campaign worked well, and now we’re looking forward to our prestige Christmas schedule, which features Molang and Piu Piu at its heart.”

“We are delighted that Tomy has come back for a further three years as our master toy partner,” says Ian Wickham, director, Licensing Link Europe. “This, just as we see ‘Molang’ taking off on free-to-air TV here in the U.K. with strong audience numbers.”

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About the Author(s)

Patricia DeLuca

Senior Managing Editor, License Global

Patricia DeLuca currently serves as License Global's Senior Managing Editor.

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