Licensing Link Europe brokered the deal.

“Molang” recently launched on Tiny Pop, the free-to-air U.K. TV channel aimed at children. Tomy and Blueprint Collections, the stationery and gift licensee for “Molang,” have been participating in Christmas campaigns on Tiny Pop throughout December.

“‘Molang’ is a delightful series, so we’re really pleased with how it’s performed on the channel since its launch on Sept. 29,” says Sarah Muller, vice president, children’s and youth entertainment programming, Sony Pictures Television. “Our recent Halloween campaign worked well, and now we’re looking forward to our prestige Christmas schedule, which features Molang and Piu Piu at its heart.”

“We are delighted that Tomy has come back for a further three years as our master toy partner,” says Ian Wickham, director, Licensing Link Europe. “This, just as we see ‘Molang’ taking off on free-to-air TV here in the U.K. with strong audience numbers.”