Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
April 6, 2018
In celebration of Pokémon’s 20th and Sonic’s 25th anniversary, Tomy International has debuted two new lines of toys featuring the franchises.
As the global master toy partner for “Sonic the Hedgehog,” Tomy will debut a toy line featuring figures, figure accessories, plush, play sets, role play items and more. Additionally, the toy company will expand its “Sonic Boom” offerings with featured itemed based on the TV series and video games.
Tomy’s Sonic 25th anniversary items are expected to hit retailers this fall and include highlights such as a 3-inch collector figure pack–featuring figure styles from 1991–with commemorative anniversary coins and comics. Another highlight from the collection is the 25th anniversary 8-inch plush, which will include characters from the franchise such as Sonic, Knuckles, Tails and Eggman. A 12-inch Sonic plush will also be available.
As the master toy licensee and distributor for Pokémon, Tomy will release one retailer-exclusive mythical Pokémon each month from February to December. Select mythical Pokémon will be released as an 8-inch plush in a special crushed velvet material and as 2-inch pearlescent-finished figures with their own pearlescent-finished Poké Balls.
In addition to monthly exclusives, various limited-edition Pikachu products will be featured as retailer-exclusives throughout the year at retailers including Toys 'R' Us, GameStop and Walmart.
You May Also Like