April 6, 2018
Master toy licensee will introduce commemorative products to celebrate both iconic brands’ anniversaries.
As the global master toy partner for “Sonic the Hedgehog,” Tomy will debut a toy line featuring figures, figure accessories, plush, play sets, role play items and more. Additionally, the toy company will expand its “Sonic Boom” offerings with featured itemed based on the TV series and video games.
Tomy’s Sonic 25th anniversary items are expected to hit retailers this fall and include highlights such as a 3-inch collector figure pack–featuring figure styles from 1991–with commemorative anniversary coins and comics. Another highlight from the collection is the 25th anniversary 8-inch plush, which will include characters from the franchise such as Sonic, Knuckles, Tails and Eggman. A 12-inch Sonic plush will also be available.
In addition to monthly exclusives, various limited-edition Pikachu products will be featured as retailer-exclusives throughout the year at retailers including Toys 'R' Us, GameStop and Walmart.
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