Tomy Debuts Sonic Toys at TRU

Tomy, the global master toy partner for SEGA's Sonic the Hedgehog, has launched the all-new Sonic Boom toy line exclusively available at Toys ‘R’ Us.

April 6, 2018

Tomy Debuts Sonic Toys at TRU

Tomy, the global master toy partner for SEGA's Sonic the Hedgehog, has launched the all-new Sonic Boom toy line exclusively available at Toys ‘R’ Us.

Available now in stores across the U.S. and on the Toys 'R' Us website, the line showcases the classic characters' new looks and features play patterns based on both the new Sonic Boom video games and TV series. 

Among the items included in the line are plush, action figures, remote-control toys and vehicles. Additional products will become available in 2015.

“Sonic fans can expect a high-quality, collectible toy line fueled by Tomy innovation and energized with speed, lights, sounds and action-performance," says Willie Wilkov, chief marketing officer, Tomy. “Our Sonic Boom toys will integrate new play patterns introduced in both the new game and TV series, feature updated character looks, and most importantly, emphasize and recreate the interaction between core characters, plus introduce a few new ones.”

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