‘Tiny Tina’s Wonderlands’ Debut Licensing Partners Unveiled

New fantasy game’s consumer product support is being prepped for market.
License Global

June 14, 2021

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“Tiny Tina’s Wonderlands,” the recently revealed fantasy game from

Gearbox Entertainment

 and 

2K

set to launch in 2022, has announced its consumer products support program.

“Tiny Tina’s Wonderlands” has onboarded a host of debut licensing partners across toys, collectibles, apparel, accessories, home goods, publishing and subscription boxes. The group is also exploring complementary categories and new partners to be announced soon. 

“We are thrilled to announce our strongest roster of partners for a new IP in Gearbox history,” says Sean Haran, chief business officer, Gearbox Entertainment. “Expanding Gearbox’s IP outside of videogames has been an exciting and rewarding frontier. With this fresh take on fantasy, we are pursuing ancillary partnerships that reflect our confidence in the broad appeal of this new title.”

Debut partners include:

Mighty Jaxx

: Global stylized collectibles;

Bioworld Merchandising

: Apparel and home accessories;

Funko

: Pop! vinyl; and

LootCrate

: Dedicated

“Tiny Tina’s Wonderlands Crate” and inclusion in gaming crates.

“’Tiny Tina’s Wonderlands’ is an exciting new world to play within, mixing high fantasy adventure with co-op, looting and a sense of humor that will be familiar to fans of Borderlands,” says Erica Hollinshead Stead, licensing director, Gearbox Entertainment. “Most importantly, it has a big sense of fun. We hope to bring that fun and adventure to life through the products our partners create.”

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