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'Thomas Edison' Series Gets Master Toy

'Thomas Edison' Series Gets Master Toy

Genius Brands International has appointed Wicked Cool Toys as the master toy partner for its original animated series on PBS, “Thomas Edison's Secret Lab.”

Genius Brands International has appointed Wicked Cool Toys as the master toy partner for its original animated series on PBS, “Thomas Edison's Secret Lab.”

Wicked Cool will create and bring to market STEM-based toys including compounds, activity kits, science kits, food sets, figures, play sets, novelties and role play products, that encourage kids to explore and have fun with science.

“The talented team at Wicked Cool Toys have a deep passion and inventive spirit, and we are delighted to partner with them to introduce a range of products inspired by one of the most prolific inventors in history that will spark kids' imaginations," says Stone Newman, president, global licensing, GBI.

Wicked Cool Toys joins a growing roster of “Thomas Edison's Secret Lab” licensees including NCircle Entertainment for North American home entertainment rights and Black Lantern, which is developing a “Thomas Edison's Secret Lab” app.

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