The collaboration marks the first time the global toy companies have worked together.

License Global

May 12, 2022

2 Min Read
The Lego Transformers Optimus Prime set, displayed in robot mode.
The LEGO Transformers Optimus Prime set, displayed in robot mode.LEGO

The LEGO Group and Hasbro unite for the first time to bring the Transformers Autobot, Optimus Prime, to life in LEGO form – complete with alt mode.  

The new LEGO Transformers Optimus Prime set is a tribute to the Autobot leader with more than 1,500 detailed LEGO pieces. Once assembled, the figure features 19 points of articulation that allow fans to convert from robot to truck alt mode and back again.  

"We're excited to bring two of the world's greatest play and entertainment companies together to celebrate this larger-than-life, iconic character, Optimus Prime," says Casey Collins, head, licensed consumer products and business development, Hasbro. "We know fans everywhere will be thrilled by this collaboration. It enables fans and families of all ages to create memories as they work together to build the LEGO Transformers Optimus Prime."  

Modeled after the G1 Optimus Prime character, the new LEGO set features the ion blaster, Energon axe, an Energon Cube and the Autobot Matrix of Leadership which can be stored in the chest chamber. 

"It has been an honor and joy to work with Hasbro to develop a LEGO version of Optimus Prime," says Joseph Patrick Kyde, senior designer, The LEGO Group. "I am excited to see these two toy companies come together for the first time to celebrate the leader of the Autobots. Optimus Prime has become a pop-culture symbol of courage, selflessness, great leadership, and an awesome toy that embodies the problem-solving and creativity skills that both companies value so much. It's been a wonderful and challenging task to bring him to life using LEGO bricks, especially making sure that he can shift modes without disassembly and stay true to his signature look and style." 

The LEGO Transformers Optimus Prime set will be available globally from and LEGO stores from June 1. 

In other LEGO and Hasbro news, LEGO recently revealed a LEGO Ferrari for LEGOLAND and Hasbro created a "Super Mario" version of Monopoly Jr.

Hasbro and LEGO are exhibiting at Licensing Expo 2022. Find out more information here.

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License Global

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