The LEGO Group, BBC Studios Announce New ‘Bluey’ PartnershipThe LEGO Group, BBC Studios Announce New ‘Bluey’ Partnership

The LEGO Group and BBC Studios have announced a partnership merging the world of “Bluey” with the fun and creative possibilities of the LEGO universe for the first time.

The partnership introduces an exciting collaboration with six new LEGO “Bluey” sets to appear in 2025 across the LEGO 4+ and LEGO DUPLO themes, inspired by the animated TV series. The partnership aims to create equally fun moments of imaginative roleplay and creativity for families as they build, connect and play out their favorite scenes from the show. The six new LEGO “Bluey” products will be revealed this spring.

“We are absolutely thrilled to bring together the worlds of LEGO Play and ‘Bluey’ with the team at BBC Studios,” says said Michaela Edgerley Stovicek, head, preschool, The LEGO Group. “It’s been a long time coming and we believe that this partnership is a match made in heaven for younger builders and families alike. Just like the LEGO brand, the ‘Bluey’ brand has play at the heart of everything they do, which aligns perfectly with the LEGO brand values and mission.”

“We’re thrilled to partner with the LEGO Group for ‘Bluey,’” says Julie Kekwick, head, licensing hardlines consumer products, BBC Studios. “We believe that LEGO ‘Bluey’ products will offer families a fantastic new way to engage with beloved characters and stories from the hit animated series, cultivating even more imaginative play inspired by the Heelers.”

Related:BBC Studios, The Walt Disney Company Announce ‘Bluey’ Movie

The news follows December’s announcement by BBC Studios and The Walt Disney Company for the first-ever animated feature film for “Bluey.”