Collection features dolls, coloring and activity books that celebrate hip-hop history and culture.

License Global

November 22, 2022

1 Min Read
Coloring books, notebooks and dolls from The World of EPI.
Coloring books, notebooks and dolls from The World of EPI.World of EPI

The Fresh Dolls by World of EPI, a manufacturer of multicultural dolls and toys, and Rock The Bells, a lifestyle brand focused on hip-hop culture, founded by LL COOL J, have released a hip-hop-themed collection. Available online and at select Walmart locations, the collection was first announced by License Global in July. 

The first wave of products, released in honor of the 50th anniversary of hip-hop, includes new Ebony and Anthony dolls wearing hip-hop-inspired fashions and thematic adult coloring books from artist, J. Pierce. World of EPI will release ongoing waves of additional products in partnership with Rock The Bells including fashion dolls, role-play products, coloring books and more – all inspired by hip-hop culture. 

"At World of EPI, we are committed to creating collections that are truly authentic, engaging and representative for all multicultural children,” says Dr. Lisa Williams, chief executive officer and founder, The World of EPI. “We are excited to collaborate with Rock The Bells to highlight hip-hop culture, which continues to influence and inspire. Through this new collection, we will help reinforce the love of hip-hop among so many as well as introduce it to brand-new audiences around the world." 

"The exciting licensing deal between Rock The Bells and The World of EPI to create this exclusive collection of hip-hop-inspired dolls is a phenomenal example of two Black-owned businesses collaborating to produce positive examples of products and images that can benefit communities of all ages," says Rich Morris, vice president, commerce, Rock The Bells. 

Related:World of EPI Unveil ‘Black Panther’ Doll Line

The Fresh Dolls Collections are designed to inspire self-love, appreciation and confidence. Each face sculpt is a custom-made work of art with skin tone custom-blended to incorporate a myriad of undertones. Hair texture is selected to reflect the multitude of styles seen every day.  

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Rock The Bells

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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