, a lifestyle brand focused on hip-hop culture, founded by LL COOL J, have released a hip-hop-themed collection. Available online and at select Walmart locations, the collection was first announced by
The first wave of products, released in honor of the 50th anniversary of hip-hop, includes new Ebony and Anthony dolls wearing hip-hop-inspired fashions and thematic adult coloring books from artist, J. Pierce. World of EPI will release ongoing waves of additional products in partnership with Rock The Bells including fashion dolls, role-play products, coloring books and more – all inspired by hip-hop culture.
"At World of EPI, we are committed to creating collections that are truly authentic, engaging and representative for all multicultural children,” says Dr. Lisa Williams, chief executive officer and founder, The World of EPI. “We are excited to collaborate with Rock
"The exciting licensing deal between Rock The Bells and The World of EPI to create this exclusive collection of hip-hop-inspired dolls is a phenomenal example of two Black-owned businesses collaborating to produce positive examples of products and images that can benefit communities of all ages," says Rich Morris, vice president, commerce, Rock The Bells.
The Fresh Dolls Collections are designed to inspire self-love, appreciation and confidence. Each face sculpt is a custom-made work of art with skin tone custom-blended to incorporate a myriad of undertones. Hair texture is selected to reflect the multitude of styles seen every day.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.