The third party text messaging apps Viber, Kik, GroupMe and Cubie all now offer TextPride “packs” of emoji and digital stickers for more than 200 sports and entertainment brands including the Auburn Tigers, Florida State Seminoles and Wiz Khalifa.
Branded digital content like emoji and virtual stickers that can be included in text messages are an emerging area in brand licensing, with many licensors finding them more effective than standard digital advertising.
“Today’s launch provides brands and entertainers a unique opportunity to reach consumers over the rapidly growing and popular mobile messaging experience,” says Sean O’Brien, co-founder, TextPride. “Our favorite brands are everywhere today, from the clothes we wear to what we watch on TV. Yet, brands are nowhere to be found in the number one
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