Tetris Builds in EMEA

EUROPE- In a deal that is anything but puzzling, The Tetris Company has tapped licensee global Bioworld to bring the eponomys brand to a range of apparel and accessories for the Middle East and Europe.

April 6, 2018

Bioworld will extend puzzle brand to Europe and the Middle East.

EUROPE- In a deal that is anything but puzzling, The Tetris Company has tapped global licensee Bioworld to bring the eponymous brand to a range of apparel and accessories for the Middle East and Europe.

Bioworld Europe will create a line of Tetris-branded clothing and gear, including t-shirts, hoodies, leggings, sleepwear, headwear, bags, belts and other items.

The new products are due to hit retail later this year.

“We are very excited to announce this partnership between Bioworld Europe and The Tetris Company, as we celebrate an amazing 33 years of one of the world’s leading video game brands next month,” says Maya Rogers, president and chief executive officer, Blue Planet Software, the sole agent for the Tetris brand. “We are always on the hunt for fun, new ways to bring the Tetris brand to our fans, and Bioworld Europe will do just that using their expertise and experience to bring great, quality apparel and gear across Europe and the Middle East.”