April 6, 2018
This year, the retailer has also debuted a new and expanded assortment of boutique brand toys that were traditionally only found at smaller toy shops and are designed to inspire creative play.
“One of this year’s top toy trends is to focus on how creative play helps children advance cognitive development, increase exploration and recognize their abilities to function in the world,” says Ken Seiter, vice president, strategic communications, Toy Industry Association. “We are excited to see Target emphasizing the importance of creative play by offering this new and expanded assortment.”
Target’s top toy list includes an expanded selection of kid-focused electronic items as well as the toys that will be most in-demand this holiday season. Created in partnership with top manufacturers, the list also includes
9 Months to 3 Years
Fisher-Price Little People City Skyway play set
VTech Go! Go! Smart Wheels Ultimate Amazement Park play set
4 Years to 6 Years
Disney Frozen My Size dolls
(Target exclusive)
LEGO City Helicopter Transporter
(Target exclusive)
Paw Patrol Look-Out play set
FurReal Friends Get Up & GoGo My Walkin’ Pup Pet
Monster High Sweet Screams Ghoulia Yelps doll
(Target exclusive)
Zoomer Dino–Boomer
Barbie Fashion Design Maker
Teenage Mutant Ninja Turtles Secret Sewer Lair play set
Wubble Bubble ball
Kinetic Sand Island Fun play set
(Target exclusive)
Doc McStuffins McMobile
LeapFrog LeapTV
Hot Wheels Super Loop Chase Race track set
7 Years to 9 Years
LEGO Friends Jungle Tree Sanctuary
(Target exclusive)
Transformers Age of Extinction Stomp & Chomp Grimlock
BOOMco. Rapid Madness Blaster
NERF Mega Thunderbow
Razor A Lighted Wheel Kick Scooter
Razor Crazy Cart
Nabi tablets
Kids’ 10 Years and Up
MiP robot
Simon Swipe game
"Skylanders Trap Team"
"Disney Infinity 2.0: Marvel Super Heroes"
Beats by Dre
Xbox One console
PlayStation4 console
Apple iPad
Samsung Galaxy tablet
Apple iPhone
GoPro
Target’s Boutique Brand Toys
Our Generation 18-inch dolls
B. Woofer Hound Dog Guitar
Melissa & Doug 9-piece wooden puzzle
Terra Wooden Horse Barn
(Target exclusive)
Stuffies Prancine the Unicorn
Hape Wooden Instrument Bench
(Target exclusive)
Craftabelle Pinboard Creation Kit
(Target exclusive)
Li’l Woodzeez play sets
(Target exclusive)
Whimsy & Wonder Deluxe Pink Dress
(Target exclusive)
Wonderology Shake & Quake Volcano
(Target exclusive)
Mindware Marble Run
(Target exclusive)
Mooshka Flowerina dolls
(Target exclusive)
My Look messenger bag
(Target exclusive)
All Aboard 102-piece train set
(Target exclusive)
Magna-tiles Clear Colors 74-piece set
(Target exclusive)
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