April 6, 2018
This year, the retailer has also debuted a new and expanded assortment of boutique brand toys that were traditionally only found at smaller toy shops and are designed to inspire creative play.
“One of this year’s top toy trends is to focus on how creative play helps children advance cognitive development, increase exploration and recognize their abilities to function in the world,” says Ken Seiter, vice president, strategic communications, Toy Industry Association. “We are excited to see Target emphasizing the importance of creative play by offering this new and expanded assortment.”
Target’s top toy list includes an expanded selection of kid-focused electronic items as well as the toys that will be most in-demand this holiday season. Created in partnership with top manufacturers, the list also includes
9 Months to 3 Years
- Fisher-Price Little People City Skyway play set
- VTech Go! Go! Smart Wheels Ultimate Amazement Park play set
4 Years to 6 Years
- Disney Frozen My Size dolls (Target exclusive)
- LEGO City Helicopter Transporter (Target exclusive)
- Paw Patrol Look-Out play set
- FurReal Friends Get Up & GoGo My Walkin’ Pup Pet
- Monster High Sweet Screams Ghoulia Yelps doll (Target exclusive)
- Zoomer Dino–Boomer
- Barbie Fashion Design Maker
- Teenage Mutant Ninja Turtles Secret Sewer Lair play set
- Wubble Bubble ball
- Kinetic Sand Island Fun play set (Target exclusive)
- Doc McStuffins McMobile
- LeapFrog LeapTV
- Hot Wheels Super Loop Chase Race track set
7 Years to 9 Years
- LEGO Friends Jungle Tree Sanctuary (Target exclusive)
- Transformers Age of Extinction Stomp & Chomp Grimlock
- BOOMco. Rapid Madness Blaster
- NERF Mega Thunderbow
- Razor A Lighted Wheel Kick Scooter
- Razor Crazy Cart
- Nabi tablets
Kids’ 10 Years and Up
- MiP robot
- Simon Swipe game
- "Skylanders Trap Team"
- "Disney Infinity 2.0: Marvel Super Heroes"
- Beats by Dre
- Xbox One console
- PlayStation4 console
- Apple iPad
- Samsung Galaxy tablet
- Apple iPhone
- GoPro
Target’s Boutique Brand Toys
- Our Generation 18-inch dolls
- B. Woofer Hound Dog Guitar
- Melissa & Doug 9-piece wooden puzzle
- Terra Wooden Horse Barn (Target exclusive)
- Stuffies Prancine the Unicorn
- Hape Wooden Instrument Bench (Target exclusive)
- Craftabelle Pinboard Creation Kit (Target exclusive)
- Li’l Woodzeez play sets (Target exclusive)
- Whimsy & Wonder Deluxe Pink Dress (Target exclusive)
- Wonderology Shake & Quake Volcano (Target exclusive)
- Mindware Marble Run (Target exclusive)
- Mooshka Flowerina dolls (Target exclusive)
- My Look messenger bag (Target exclusive)
- All Aboard 102-piece train set (Target exclusive)
- Magna-tiles Clear Colors 74-piece set (Target exclusive)
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