Retail chain Target has teamed with Hasbro to create Monopoly: Target Edition. This new edition brings the aisles of the store to the board game with a bullseye twist.
“Monopoly: Target Edition is the latest example of how we are always exploring new ways to spark moments of joy with all of our guests within our curated assortment of fan-favorite and Target-exclusive games and toys,” says Nik Nayar, senior vice president, hardlines, Target. “Thanks to the collaboration between Target and Hasbro, guests will enjoy the magic of Monopoly with all of the excitement of the ‘Target Run’ at the table.”
Target and Hasbro co-developed the game to encapsulate the Target shopping experience. Players will browse their Target sections while moving around the board collecting as many items and Target Circle tokens as they can.
“Hasbro is excited to team up with Target to bring their unique shopping experience to life in an all-new Monopoly game,” says Jeff Anderson, senior vice president and general manager, Hasbro Gaming. “Monopoly: Target Edition lets consumers take the fun of a Target Run to game nights with friends and family, where instead of buying properties, you’re browsing for items and saving the most money to win!”
Target is offering online pre-orders starting June 25, available to all guests. The game will be available for purchase in stores starting Aug. 1.