Fans can create customized versions of the popular doll on the retailer's website.
MGAE re-launched the line of fashion dolls in late July.
In addition to a range of Bratz dolls and play sets, fans can visit the retailer's website to create custom versions of the dolls with more than 3 million combinations of hair, skin and eye colors available, along with clothing and accessories options.
"We're always looking for the newest and best products that excite our guests and we're thrilled to again be offering the Bratz brand," says Scott Nygaard, senior vice president, merchandising, Target. "The coolest part about the new Bratz at Target is the Create-A-Bratz experience on Target.com. We know customization is important for kids and with this tool anyone can build a Bratz doll that reflects their personal style."
To complement its Bratz toy assortment, Target is also carrying an exclusive apparel and accessories collection for girls
"Bratz is back and stronger than ever, providing girls with a creative outlet for play, fashion, and cultivating friendships," says Isaac Larian, chief executive officer, MGA Entertainment. "Target is a great brand to give our consumers a Bratz experience like no one else."
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