Target Announces Multiyear Agreement with FAO Schwarz

Exclusive FAO Schwarz toys will be available only at Target stores, and FAO store locations starting in October.
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License Global

September 12, 2022

The Ride On Train from Target and FAO Schwarz.
The Ride On Train from Target x FAO Schwarz.FAO Schwarz


has announced an exclusive multiyear agreement with toy brand, FAO Schwarz. Starting mid-October,

FAO Schwarz

toys will be available exclusively at Target stores, and FAO Schwarz stores. In addition, Target announced the 10th annual Bullseye’s Top Toys list, presented by FAO Schwarz, which includes the most-anticipated toys and games from a wide variety of brands available at Target.  

“One of the reasons families love shopping at Target is because of our incredible assortment of toys, and that selection is only getting better with our new exclusive agreement with the beloved FAO Schwarz brand,” says Jill Sando, executive vice president and chief merchandising officer, Target. “From hot new items to time-tested favorites, we’ve curated our annual list of Bullseye’s Top Toys to create an easy, fun and affordable way for guests to find just the right gift for every toy lover on their list. Simply put, there’s only one place parents and gift givers need to shop for toys this holiday season – and that’s Target.”  


FAO Schwarz assortment will include more than 120 items across all toy categories. The lineup features the Style Runway 4-Sided Fashion Show Playset, Ride On Train, Makeup Vanity Mirror Set, legacy Dance on Piano Mat and over 50 new plush toys. To celebrate the 160th anniversary of FAO Schwarz, a capsule collection will feature several nostalgic FAO toys such as the Hot Wheels Collector Set, Funko Toy Soldier Pop, FAO 160th Anniversary Teddy Bear and UNO. Guests will be able to enjoy even more FAO Schwarz toys with new exclusive product drops all season long.  

“We are incredibly thrilled to partner exclusively with Target after having forged such a successful relationship together over the past couple of years,” says David Niggli, chief merchandising officer, FAO Schwarz. “There truly is no better way to kick off our 160th anniversary than to announce this partnership. FAO Schwarz has been celebrating the wonder of childhood and bringing awe and discovery to all children – and the child inside all of us – for 160 years, and now families everywhere across the U.S. can enjoy this experience at their local Target store.”  

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