Swizzels Announces Accessories with Toy TopicSwizzels Announces Accessories with Toy Topic
Brokered by Blonde Sheep Licensing, the agreement extends across all of the Swizzels IP and covers the U.K. and Europe.
January 20, 2025

Swizzels, the British confectionery brand, has announced Toy Topic as the licensee for cushions, plush keyrings, plush backpacks and make your own kits.
Brokered by Blonde Sheep Licensing, the agreement extends across all of the Swizzels IP and covers the U.K. and Europe. The products, which are set to launch in AW2025, will be showcased by Toy Topic at London Toy Fair this week.
“Swizzels’ products have been a part of British culture for generations and we are excited to transform these iconic sweets into a range of products that combine fun, creativity and the nostalgia of a well-loved brand,” says Paul Cook, director, Toy Topic.
“We’re very happy to be working with Toy Topic to develop this range of on trend accessories and make your own kits,” says Natasha Dyson, founder, chief executive officer, Blonde Sheep Licensing.
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