Swiggy Instamart Adds More Toys and Merchandise with Hello Kitty Products

Swiggy Instamart, India’s quick commerce delivery platform, now has Hello Kitty and Friends merchandise available for delivery to homes across the country. This marks Hello Kitty's debut in the quick commerce space, joining Hamleys, which was introduced on the platform earlier this year. Just in time for year-end celebration, the collaboration offers fans access to characters like Cinnamoroll, Kerokerokeroppi, Pompompurin, My Melody, Kuromi and Bad Badtz-Maru. 

“With growing demand for pop culture and Kawaii collectibles in India, we are bringing Hello Kitty to Swiggy Instamart for the first time, just in time for the year-end celebrations and holidays.” says Hari Kumar G, chief business officer, Swiggy Instamart. “This collaboration is expected to make families and kids happy by offering a diverse selection of toys and merchandise. With Hello Kitty joining our platform, we continue to expand our offerings, making globally loved characters easily accessible to our customers.” 

Since introducing toys as a category on Swiggy Instamart earlier this year, the platform has witnessed significant growth in orders. With the addition of a marquee brand like Hello Kitty, Swiggy Instamart aims to bring joy and nostalgia for fans of all ages. The products are available now. 

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