April 6, 2018
Mattel’s 90’s toy line will hit shelves this summer.
More than 30 years after its debut, the toy company has unveiled a new range of Polly Pocket micro-scale toys and compacts, as well as an accompanying animated series, that aims to introduce the character to a new generation of fans.
"Many of today's parents were the generation that made Polly Pocket a phenomenon and now they can introduce their children to Polly's world," says Hailey Sullivan, vice president, marketing, Girls Toy Box Mattel. "We know that the 90's is making a resurgence, so what better time to bring back the beloved micro-playsets for the next generation."
The new products will reflect the brands heritage with surprise factors, but will include updated scenes and content.
Products are slated to launch this summer.
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