Mattel’s 90’s toy line will hit shelves this summer.
NORTH AMERICA—Mattel has announced the relaunch of its Polly Pocket toy line.
More than 30 years after its debut, the toy company has unveiled a new range of Polly Pocket micro-scale toys and compacts, as well as an accompanying animated series, that aims to introduce the character to a new generation of fans.
"Many of today's parents were the generation that made Polly Pocket a phenomenon and now they can introduce their children to Polly's world," says Hailey Sullivan, vice president, marketing, Girls Toy Box Mattel. "We know that the 90's is making a resurgence, so what better time to bring back the beloved micro-playsets for the next generation."
The new products will reflect the brands heritage with surprise factors, but will include updated scenes and content.
Products are slated to launch this summer.