Surge Licensing Signs TOMY International as Global Master Toy Partner for ‘A Little SPOT'

A Little SPOT children’s book series gets new representation.

License Global, Content Editor

May 3, 2022

2 Min Read
Surge Licensing

Surge Licensing has signed TOMY as the global master toy partner for Diane Alber’s A Little SPOT book series. 

“The stressors associated with the pandemic and global events have only increased the need for social/emotional learning tools to teach children how to handle their feeling in a healthy way,” says Diane Alber, author, A Little SPOT book series. “I’m delighted that TOMY is our global partner to create new toys for Little SPOT that will help to support kids and families to prepare for the challenges of the world.” 

Initially, TOMY will develop a broad range of branded social/emotional learning-focused (SEL) products, including plastic figures and plush toys, with and without added features and technology. TOMY will also distribute the Amazon book plus plush box sets to brick-and-mortar chains globally. The new products will be available online and direct-to-consumer in the first half of 2023 followed by brick-and-mortar stores later that year.  

“Diane has created a massive body of work appealing to parents, their children and teachers alike, carefully crafted to make not only teaching SEL fun, but learning it too,” says Elan Freedman, executive vice president, Surge Licensing. “TOMY is the ideal partner and platform for Diane to design new experiences for children to explore and understand their emotions, become better humans and learn to communicate effectively.” 

“Infant and preschool is well anchored in TOMY’s historical DNA, and we have deep expertise in successfully launching preschool brands,” says Morgan Weyl, managing director, licensing and global development, TOMY. “We will bring Diane’s highly inspiring and beloved series to life in playthings that can help children practice effective communication in a fun and natural way. TOMY’s mission is to make the world smile, so helping children learn to express themselves through play with the Little SPOT brand is perfectly aligned to the happy, healthy development we fully embrace in our daily work.” 

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Surge Licensing

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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