Surge Licensing to Grow Feisty Pets Media Brand

William Mark Corporation and Surge Licensing have paired with Studio71 to manage "Feisty Films," the YouTube series based on the Feisty Pets brand.

License Global

January 24, 2019

Under Studio71’s guidance, the Feisty Films brand is poised to grow its relationships.

“The Feisty Pet brand went through a transformative year in 2018, bringing on key partners such as Scholastic and Jazwares, establishing a huge footprint in both publishing and toys,” says Elan Freedman, vice president, Surge Licensing.

Studio71 is a multi-platform content studio whose talent roster includes creators Tyler Oakley, Lilly Singh, Grace Helbig and Rhett &Link.

“Studio71 is joining the greater Feisty Pets family, as our digital media partner, becoming the third pillar of an expansive worldwide brand and world building campaign. From here, the brand’s trajectory is limitless."

The "Feisty Films" series is created and produced by William Mark Corporations’ president and chief executive officer, Mark Forti who launched the first Feisty Pets toy in 2016.